Showing posts with label Santa. Show all posts
Showing posts with label Santa. Show all posts

Tuesday, January 1, 2013

Norelco Santa Christmas Commercial

Norelco Santa Christmas Ad

The Norelco Santa Christmas commercial is one of the most successful in advertising history. Animation comes in all sorts of venues, not just films and television shows, and the Norelco Santa ad proves that quality animation can be effective advertising. The Norelco Santa spot is one of the most ubiquitous but little discussed instances of cutting edge animation. Norelco is the American brand name for the electric shavers and other personal care productions of the Domestic Appliances and Personal Care unit of the giant Dutch Philips company. They adopted this name because, back in the 1940s, Philco objected that "Philips" sounded too much like their name. That problem went away many years ago (Philips bought Philco in 1981), but Philips has retained the Norelco trade name in the United States probably in no small measure because of the good will built up via the Norelco Santa Christmas commercial.
The Norelco Santa Christmas commercial has been running since the 1960s, but only hit its stride in the 1970s. During that decade, the Norelco Santa was one of the most advanced pieces of animation anywhere, and not just in television commercials. My personal favorite out of all the ads is the 1971 edition, which has turning snowman heads (including a female snow-person, in deference to who was almost certainly going to be the one buying the men their shavers) and an almost continuous Santa sleigh ride in the background. Later ads focused more on the actual products and less on Santa's sleigh ride - what nerve!

Norelco Print Ad
The Norelco Santa Christmas ad was the only animation that many people saw from day to day. In quality, the Norelco Santa Christmas ad rivalled the Rankin/Bass holiday specials and often aired during them (Rankin/Bass may have had a hand in making the Norelco spots, too). People would get confused as to whether the Norelco Santa Christmas commercial was part of the show, which is every advertiser's dream. In those days, animation on television was primitive, and it almost never was used in commercials, especially those targeted at grown-ups. Quality animation was not what you would expect to see during that commercial break when it was time to go into the kitchen and fix a quick sandwich.
The accompanying Norelco Santa Christmas Commercial jingle to some versions - and it sure was a jingle in different senses of the word! - went: "Floating heads, floating head, floating all the way/Norelco is the shaving gift to give on Christmas day." Apparently, the voice-over was by Peter Thomas (or maybe Art Linletter, they sounded alike).

The Norelco Santa Christmas commercials would end with the deliberate mis-spelling of "Norelco" to “Noëlco,” accompanied by the tag line, "Even our name says Merry Christmas." People "got" corny jokes like that in those days. Political correctness eventually put a stop to that version of the Norelco Santa Christmas ad. Those were more innocent and less culturally sensitive times.
Unbelievably, the Norelco Santa Christmas commercials are still shown in some places today. They do not have the same high profile as once they did, but rest assured that Phillips still gets mileage out of its razor-driving Santa.
Norelco Print Ad
The latest Norelco Santa ad rolled out in 2011. It is called "Santa's New Ride" and fuses stop motion animation with CGI. The stop motion elements for this recent Norelco Santa ad were created by BixPix, while the blend of CGI and the stop motion footage was handled by re-think studios. You may never see that ad, but it is proof that the Norelco Santa ad campaign not only survives, but continues to push the boundaries of animation technology.


2013

Saturday, December 15, 2012

The Polar Express (2004) - Tom Hanks Takes Us to Santa

The Polar Express: If Everyone Didn't Look So Creepy, This Would Have Been A Major Hit

DVD cover Polar Express 2004 disneyjuniorblog.blogspot.com
"The Polar Express" (2004), directed by Robert Zemeckis based on the book by , is one of the most controversial holiday films ever made. Usually you don't think of holiday productions as controversial, but this one managed it because of the type of animation used. As the first feature to use live action capture animation techniques, it enchanted some viewers and creeped out others. Always, though, you have the reassuring presence of Tom Hanks to keep things from getting out of hand, and over time, many have come to accept and even enjoy the somewhat awkward movement of the characters.
Tom Hanks is the Conductor Polar Express 2004 disneyjuniorblog.blogspot.com
A smile of satisfaction
It is the 1950s in Grand Rapids, Michigan. A little boy wants to believe in Santa, but he can't find any proof in books or magazines. As the night draws on, though, he goes outside and finds a mysterious train. The conductor says it is the "Polar Express" headed to the North Pole to visit Santa. He boards the train, and it heads through various environments, some quite hostile.
Girl with ticket Polar Express 2004 disneyjuniorblog.blogspot.com
A happy little girl with her ticket
There are other children on the train, including Billy, who is from the same hometown of Grand Rapids, Michigan. The conductor comes through and punches the children's tickets that appear in their pockets. A girl's ticket, though, gets lost, and the conductor takes her on the roof of the train. Finding the ticket, the boy takes it up to the roof to give to the conductor, but runs into a hobo who claims he owns the train. The hobo helps him complete his mission just before the train enters a low tunnel that would have knocked him off the roof.
Tom Hanks as the conductor Polar Express 2004 disneyjuniorblog.blogspot.com
All aboard!
Winding up in the train's engine, the boy finds the girl driving it. The engineer and fireman, she explains, are fixing a light. The boy gives the girl her ticket.
Railroad cars Polar Express 2004 disneyjuniorblog.blogspot.com
Beautiful railroad cars
When they arrive at the North Pole, Billy is alone in the observation car because he does not want to meet Santa due to his background of bad Christmases. The car gets unhooked, and the car drifts to industrial areas of Santa's workshop, visiting various parts of Santa's operation such as the Wrapping Hall and a warehouse. Ultimately, they all get back to where they are supposed to be via airship.
Wolves Polar Express 2004 disneyjuniorblog.blogspot.com
Wolves await in the forest
Santa gives the boy his choice of presents as "The First Gift of Christmas," and he chooses a silver bell that he saw fall off of Santa's sleigh, which he puts in his pocket. After Santa leaves on his journey, though, he loses the bell. They then return home.
The train Polar Express 2004 disneyjuniorblog.blogspot.com
The locomotive
The next morning, his sister Sarah finds a present for him hidden behind the tree. It turns out to be the bell. Both he and his sister hear it ring, but their parents do not, because they no longer believe in Santa.
Trumpets Polar Express 2004 disneyjuniorblog.blogspot.com
The sound of Christmas
Tom Hanks voices the Conductor, Santa, the Hobo, the Narrator and other characters, while Peter Scolari, Hanks' old pal from "Bosom Buddies," voices Billy, and Josh Hutcherson is the boy. Eddie Deezen, Nona Gaye, Tinashe and Meagan Moore all provide vocal support for the other characters.
Santa prepares his sleigh Polar Express 2004 disneyjuniorblog.blogspot.com
Santa's Sleigh!
There isn't much of a plot, but, then, the source book was only a 32-page picture book, so making an entire feature out of it at all was a bit of a stretch. Basically, the boy boards a train that goes where it is supposed to go, and then returns him home. If you watch this for the story line you are bound to be disappointed. You have to be open to the occasional thrills and chills associated with the ride, the sheer oddness of the entire experience, the beautiful winter scenery which is sure to put you in the holiday spirit even if you view it in July, and the feeling the film gives you about the holiday season. It is a very traditional story, and the high point is the extravagant nature of Santa's abode. The magnificence of it is rooted in the realization of childhood memories and the wish that reality would conform to our own hopes and desires. That the real world might bend to our needs, even just for that one special day, is what gives "The Polar Express" is this film's sole reason for being.
Boy meets Santa Polar Express 2004 disneyjuniorblog.blogspot.com
Tom Hanks helped create all three of these characters!
The animation used by Castle Rock is so life-like in some ways that you will be confounded at whether it is real or not. However, while it is good at capturing larger movements, tiny facial expressions are beyond it. The characters wind up looking stiff and unhuman. Once you accept that, though, you can sit back and enjoy the technical wizardry that makes the characters real, but not real. It portrays almost a twilight zone of existence, between the living and the dead, which works with the story as being somewhere between dreams and reality. You are meant to feel disoriented and on a different plane of thought and emotion, and to a large degree the awkward animation works quite well. The old Rankin/Bass specials worked because they explicitly were not real and thus just a warm-hearted story, while this type of animation confuses the issue, creating a sense of imbalance and unease which works on the trip north.
Train almost at North Pole Polar Express 2004 disneyjuniorblog.blogspot.com
The train approaches its destination
A 3D format was introduced for this film, and the IMAX 3-D version plays annually at IMAX theaters even though the film has been released on 2-D and 3-D Blu-ray and regular DVD discs. The transfer to video was gorgeous, this film looks spectactular on a good home theater set-up. There is a Polar Express ride at SeaWorld Orlando during the holiday season each year as well as various other theme parks. A lot of detail went into the train itself, which is closely modeled after a train in Michigan.
Christmas tree Polar Express 2004 disneyjuniorblog.blogspot.com
Now that's a tree!
Looked at solely as a piece of animation, the film is not very impressive except on a purely technical level, where it was cutting edge at the time but since has been surpassed. The results of the motion capture process used are too close to reality in some ways, and too far away in others. The problem with this is that most people don't go to a feel-good holiday movie to be made uncomfortable. However, solely in the context of this film, interpreting the entire Polar Express ride as a kind of dream, the animation works quite well, even spectacularly. Many people are willing to go with it, and because of that the film has become a continuing cult hit.
Boy with sleigh bell Polar Express 2004 disneyjuniorblog.blogspot.com
Thank you, Santa
You might want to watch the trailer (copy below) and see how you feel about the animation. If it doesn't phase you, and you want a heart-warming holiday experience, 'The Polar Express" will give you a lot of happy memories.

Below is the trailer:





2012

Wednesday, November 21, 2012

Rise of the Guardians (2012) - Nice Holiday Film for Kids

Rise of the Guardians: Interesting Entry to the Holiday Field

Film poster Rise of the Guardians disneyjuniorblog.blogspot.com

Back in the day, during the holiday season you were limited to a few classics that truly captured the holiday spirit.  Watching "Babes in Toyland" (1935) and "It's a Wonderful Life" (1947) never seemed to get old.

The Guardians in Rise of the Guardians disneyjuniorblog.blogspot.com
The Boogeyman

Now, you have your pick of films that are expressly crafted around the holiday.  "Rise of  the Guardians" (2012), a Dreamworks Animation picture directed by first-time feature filmmaker Peter Ramsey, is a welcome addition to that growing list. It works by combining the magical and the human in vivid colors.  This is an adaptation of children's author 's "The Guardians of Childhood."

Group shot of the Guardians in Rise of the Guardians disneyjuniorblog.blogspot.com
A meeting of guardians

An evil spirit, Pitch Black aka The Boogeyman (Jude Law), wants to rule the children of the world.  He is opposed by The Guardians, who protect their hopes, beliefs and innocence.  The Guardians are immortal, mythical (apparently) beings who have been chosen by the Man in the Moon.

Sandman, Tooth and Bunny in Rise of the Guardians disneyjuniorblog.blogspot.com
Bunny, Sandman, Tooth Fairy

We meet: Bunny (Hugh Jackman), who looks a bit like a kangaroo, is very tall and a bit off-putting, and talks with an Australian accent; Tooth Fairy (Isla Fisher), who buzzes around as a part human, part hummingbird with a positive attitude; Santa aka Nicholas St. North (Alec Baldwin), who is a muscular man with a Russian accent who doesn't play around; Sandman, who doesn't speak but communicates anyway; and Jack Frost (Chris Pine), who can turn anything he touches into snow.

Jack Frost, Santa, Sandman, Tooth and Bunny in Rise of the Guardians disneyjuniorblog.blogspot.com
Jack has an idea

Jack turns out to be our hero.  He is a new addition to the Guardians, having just received his magical powers and become immortal.  All his life, he has been a bit of a miscreant, wanting to be better known than he is.  This story details how he matures and fulfills his true destiny.

Santa thinking hard in Rise of the Guardians disneyjuniorblog.blogspot.com
Santa is big and burly

Cinematographer Roger Deakins works here as a visual consultant, and he crafts a visual feast of blacks and golds that perfectly match the holiday spirit.  Executive Producer Guillermo del Torro creates an entire fantasy world that has exquisite detail.  The 3D animation works wonderfully, though it seems like a cross between animation and stop-action.  The latest animation techniques are used with a distinctive style that gives this film a unique look.

Sandman in Rise of the Guardians disneyjuniorblog.blogspot.com
Sandman is very colorful

To be sure, some might be put off a bit by some revisions.  A Santa with tatoos is just kind of odd, and it really isn't clear what Pitch really wants other than to do away with the Guardians.  Why do children have to believe in the Guardians in order for them to exist in the first place?  The film relies on an extended conceit that kind of wears thin, and even children - maybe especially children - may have a lot of questions that are unanswerable.

Jack Frost and Tooth Fairy in Rise of the Guardians disneyjuniorblog.blogspot.com
Tooth Fairy examining Jack

The elves, who traditionally are Santa's prime helpers, here are demoted to mere worker drones.  The music by Alexandre Desplat is nice enough, if not very memorable.  Screenwriter David Lindsay-Abaire ("Shrek") puts his own unique spin on the holiday season.

Santa and Bunny in Rise of the Guardians disneyjuniorblog.blogspot.com
Bunny and Santa

For light-hearted family entertainment, the film is surprisingly dark (rated PG) and may give the youngest viewers a few good scares.

Jack Frost and Jamie in Rise of the Guardians disneyjuniorblog.blogspot.com
Jack and Jamie in a dazzling display of animation

With a title like "Rise of the Guardians" instead of something like "The Guardians of Time," you just know that they are planning on turning this into a franchise.  We'll see how the box office goes, but this seems more like a one-shot experiment along the lines of Tim Burton's "The Nightmare Before Christmas" or Bill Murray's "Scrooged."

Jack and Bunny staring at each other in Rise of the Guardians disneyjuniorblog.blogspot.com
Jack and Bunny seeing nose-to-nose

It is a bit convoluted and precious, and it is difficult to see how you extend this sort of scenario into, say, the summer. The morals, though, are simple: everything is black and white, good versus evil, light opposing dark.

Jack Frost holding a spear in Rise of the Guardians disneyjuniorblog.blogspot.com
Jack is the most accessible character for kids

With those caveats, this is a good family film that pushes the boundaries of our childhood icons. If it is lucky, it could very well become a holiday staple for a new generation.





2012


 
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