Showing posts with label Christmas. Show all posts
Showing posts with label Christmas. Show all posts

Tuesday, January 1, 2013

Norelco Santa Christmas Commercial

Norelco Santa Christmas Ad

The Norelco Santa Christmas commercial is one of the most successful in advertising history. Animation comes in all sorts of venues, not just films and television shows, and the Norelco Santa ad proves that quality animation can be effective advertising. The Norelco Santa spot is one of the most ubiquitous but little discussed instances of cutting edge animation. Norelco is the American brand name for the electric shavers and other personal care productions of the Domestic Appliances and Personal Care unit of the giant Dutch Philips company. They adopted this name because, back in the 1940s, Philco objected that "Philips" sounded too much like their name. That problem went away many years ago (Philips bought Philco in 1981), but Philips has retained the Norelco trade name in the United States probably in no small measure because of the good will built up via the Norelco Santa Christmas commercial.
The Norelco Santa Christmas commercial has been running since the 1960s, but only hit its stride in the 1970s. During that decade, the Norelco Santa was one of the most advanced pieces of animation anywhere, and not just in television commercials. My personal favorite out of all the ads is the 1971 edition, which has turning snowman heads (including a female snow-person, in deference to who was almost certainly going to be the one buying the men their shavers) and an almost continuous Santa sleigh ride in the background. Later ads focused more on the actual products and less on Santa's sleigh ride - what nerve!

Norelco Print Ad
The Norelco Santa Christmas ad was the only animation that many people saw from day to day. In quality, the Norelco Santa Christmas ad rivalled the Rankin/Bass holiday specials and often aired during them (Rankin/Bass may have had a hand in making the Norelco spots, too). People would get confused as to whether the Norelco Santa Christmas commercial was part of the show, which is every advertiser's dream. In those days, animation on television was primitive, and it almost never was used in commercials, especially those targeted at grown-ups. Quality animation was not what you would expect to see during that commercial break when it was time to go into the kitchen and fix a quick sandwich.
The accompanying Norelco Santa Christmas Commercial jingle to some versions - and it sure was a jingle in different senses of the word! - went: "Floating heads, floating head, floating all the way/Norelco is the shaving gift to give on Christmas day." Apparently, the voice-over was by Peter Thomas (or maybe Art Linletter, they sounded alike).

The Norelco Santa Christmas commercials would end with the deliberate mis-spelling of "Norelco" to “Noëlco,” accompanied by the tag line, "Even our name says Merry Christmas." People "got" corny jokes like that in those days. Political correctness eventually put a stop to that version of the Norelco Santa Christmas ad. Those were more innocent and less culturally sensitive times.
Unbelievably, the Norelco Santa Christmas commercials are still shown in some places today. They do not have the same high profile as once they did, but rest assured that Phillips still gets mileage out of its razor-driving Santa.
Norelco Print Ad
The latest Norelco Santa ad rolled out in 2011. It is called "Santa's New Ride" and fuses stop motion animation with CGI. The stop motion elements for this recent Norelco Santa ad were created by BixPix, while the blend of CGI and the stop motion footage was handled by re-think studios. You may never see that ad, but it is proof that the Norelco Santa ad campaign not only survives, but continues to push the boundaries of animation technology.


2013

Friday, December 7, 2012

A Charlie Brown Christmas (1965) - A Good Man!

A Charlie Brown Christmas: This Has the Best Animated Special Musical Score of All Time

DVD cover of A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
"A Charlie Brown Christmas" (1965), directed by Bill Melendez for his production company Lee Mendelson Film Productions, is based on the cartoon characters created by illustrator . It is shown, recently twice, on one of the major TV networks every year in the run-up to the Christmas season. In 2012, for instance, it was broadcast on ABC on November 28th and scored its highest ratings in three years. It became the highest-rated special of the year, drawing 8.9 million total viewers, which is about what a top current episodic show will draw every week.
Charlie and Linus at the wall in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
Ah, to be young and want to hang out by stone walls in the snow
What is so special about Charlie Brown that keeps it coming back, year after year, a perennial ratings champ? Everybody seems to love it! That is, if they like Christmas. It also becomes the subject of controversy every year by atheists who object to public productions of the show. It is very religious, with long passages from the bible quoted by the characters.
Charlie reading a list in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
Charlie was a big reader
Obviously, everyone is not going to like that, but enough do to keep it coming back, year after year. It is the most religious of all the yearly animated specials, which lays bare the underlying reason why there is a holiday at all. You either like that or don't, but it is what it is.
Lucy and Shroeder at the piano in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
Schroeder did a lot of playing in this one!
Charlie Brown (Peter Robbins) tells Linus (Christopher Shea) that he is depressed. He thinks the true meaning of Christmas has become lost in all the gift-giving. He also is unhappy because Violet (Sally Dryer) did not send him a card.
Linus with a shepherd's crook
He says the same things to Lucy (Tracy Stratford), and she suggests he direct a school nativity play. On his way, he sees Snoopy (Bill Melendez) decorating his doghouse in order to try and win a contest for best christmas lights. His sister Sally (Kathy Steinberg) then asks him to write a letter from her to Santa asking him for money.
Charlie at Lucy's help stand in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
The Doctor is out!
Once Charlie starts directing the play, he finds that the kids don't want to do the traditional nativity scene, but instead want to "jazz it up" with contemporary singing and dancing. He decides the play needs a tree, and goes out with Linus to find one. The only real tree that they find is small and bare, but it is real and not fake, so Charlie chooses it. The other kids, though, make fun of the scraggly tree. Even more depressed than ever, Charlie goes to Linus and asks if he even knows the true meaning of Christmas. Linus then quotes an extended verse from the Bible.
Snoopy rockin' away!
This cheers Charlie Brown up, and he takes the tree home to decorate it. The tree droops with a decoration at the top, but Linus fixes it, and then everyone helps decorate the tree.
Charlie in front of Snoopy's doghouse in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
Snoopy's doghouse is always a highlight
If you are religious, this has to be the top holiday special. That is probably why it has lasted so long - well, that and the first-class animation and voice cast. Children were used to do the voices, not adults as is often the case, and they indeed sound like real children. The child-like cadences reinforce the spirit of the show that this is a holiday devoted to the baby Jesus, and that children need to know this, and the absence of a laugh track reinforces this underlying message.
The rehearsal in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
The children are going wild!
The musical soundtrack by jazz composer Vince Guaraldi is one of the show's main draws. The instrumental "Linus and Lucy" became the theme for all "Peanuts" specials after this show was broadcast, and "Christmas Time is Here" also originated with this special. The jazz music is as distinctive as the characters themselves, with vigorous piano which at times becomes almost staccato. While it seems like absolute perfection now, becoming iconic in its own right, the idea of using adult jazz for a children's show was revolutionary, but now the music is a key part of why the show is so timeless.
"I think it's a fine tree"
The special is very simple, without too many animation frills, probably because it did not have a very large budget. That is one reason inexperienced children voiced several of the characters. Their guileless tone, though, actually improves the special, and the sparse animation works for the same reason. The show is about ideas, so showing elaborate characters or things would be counter-productive. The essentials are all there anyway, with the characters drawn in the distinctive Shulz style and instantly recognizable in their animated personas.
Charlie and Snoopy decorate the tree in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
I love their hats
Ratings for the first broadcast were spectacular, bringing in a 50 share, which is almost unheard of for a show like this. It won several awards, and led to numerous other "Peanuts" specials and other programs. While "Peanuts" was popular in the comics at the time, this show was the first tv special and made the characters cultural icons. An amusing side-effect of the show was that aluminum Christmas trees, which had been very popular, disappeared from store shelves when Charlie Brown rejected them for his own tree.
The children singing in front of Snoopy's doghouse in A Charlie Brown Christmas 1965 disneyjuniorblog.blogspot.com
Reminds me of the Whos in "How the Grinch Stole Christmas"
This is a top-notch production. If you are OK with the religious references, it is a must-see for families when it airs during the holiday season.




2012

Monday, December 3, 2012

Rudolph the Red-Nosed Reindeer (1964) - Burl Ives Rules!

Rudolph the Red-Nosed Reindeer: Absolutely the Top Christmas Special

Original magazine as Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
GE was so happy, it bought the entire network
Few hour-long television specials have had such an enduring impact as Rankin/Bass Productions' "Rudolph the Red-Nosed Reindeer (1964), directed by Larry Roemer. Telecast every year since, it is the longest-running Christmas TV special and one of only four of the classic 1960s Christmas specials still regularly shown (the others are "Frosty the Snowman," "How the Grinch Stole Christmas" and "A Charlie Brown Christmas"). The show was based on the holiday song, which in turn was based on a poem written by composer Johnny Marks' brother-in-law, . Marks himself did the music for this special, and  adapted the song as a screenplay. Burl Ives, famous as both a singer and actor, plays Sam the Snowman, who narrates and sings.
Young Rudolph and his mother in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
Young Rudolph showing that his nose glows when he gets excited
The story closely follows the song. Donner (Paul Kligman) and his wife (Peg Dixon) have a fawn named Rudolph (Billie Mae Richards).  The playful little reindeer displays an unusual glowing red nose. Santa Claus (Stan Francis) stops by their cave to pay his respects, but warns them that the nose will cause problems if Rudolph wants to pull his sleigh. Donner, ashamed, conceals the nose with dirt.
The Island of Misfit Toys in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
The misfit toys chatting with Rudolph
When Rudolph is old enough, Donner again conceals his son's nose and takes him to the Reindeer Games, where Rudolph can learn how to pull Santa's sleigh.  There, Rudolph meets Fireball, who becomes his friend. They run into cute young Clarice (Janis Orenstein), who Rudolph decides to chat up at Fireball's urging. Unfortunately, while jumping around in joy when she proves receptive, the cover pops off his nose, revealing his shameful secret. All the other reindeer except Clarice immediately abandon him, and he is prohibited by Coach Comet (Kligman) from learning how to pull Santa's sleigh. Furthermore, Clarice's father (Kligman again) forbids her from seeing Rudolph.
Rudolph in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
Rudolph is crafted in innocent, boyish fashion
Devastated, Rudolph runs away with an elf, Hermey (Paul Soles), who also is ostracized by his peers. They run into a colorful prospector named Yukon Cornelius (Larry Mann), and the three wind up on the Island of Misfit Toys. There, King Moonracer (Francis) helps unwanted toys find new homes, and he makes Rudolph promise to have Santa distribute his toys on Christmas.
Yukon Cornelius in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
Yukon Cornelius waving his pike
After much wandering, Rudolph finally decides to go home. He learns to his horror that the Abominable Snowman kidnapped his parents and plans to eat them. Rudolph tries to save them but gets knocked unconscious in the attempt. Fortunately, Hermey and Cornelius intervene and, after some problems, chase the snowman over a cliff, Cornelius falling with him. This turns the whole group into heroes. It also is almost time to distribute presents to the children of the world, but a terrible blizzard will prevent it unless someone special steps forward to help out....
The Abominable Snowman showing his teeth in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
The Abominable Snowman showing his toothy grin
The show is memorable for any number of reasons, but the stop-motion animation is what makes it truly distinctive. Even after all these years, and despite some self-conscious "showing off" of the then-revolutionary technique, "Rudolph" retains a contemporary look that almost all cartoons of the time lack. As one example of its cultural impact, Norelco crafted a famous homage showing Santa riding one of its electric razors like the Santa in this film that ran for many years during the 1970s. "The Fantastic Mr. Fox" by West Anderson is a recent homage to this special, using similar stop-motion animation and featuring several songs by Ives. The costumes in "Elf" are almost identical to those in "Rudolph."
The Abominable Snowman tamed in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
The Abominable Snowman putting the star on the Christmas Tree
Academy-Award winner Burl Ives sings his signature "Have a Holly, Jolly Christmas" not once, but twice. He does so in a simple, unadorned way that is practically a capella. After the success of the show, he re-recorded the tune the following year with a much fuller backing sound, and that is the version that has become the holiday standard heard on the radio every year.
The elves laughing in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
The elves in this special inspired their descendants in "Elf"
The show is dated in some of its attitudes despite repeated tweaking, and one can quibble that several of the characters act poorly. Santa is somewhat amusing with his grumbling about the elves singing, and Donner is a bit quick to claim he knew all along that Rudolph would be a hero. However, that also is how people act in real life, and Santa and the others come to understand their own errors in judgment about Rudolph. "Maybe misfits have a place, too," Sam the Snowman observes. It really is the people around Rudolph who grow, not Rudolph himself, which makes this a fascinating inverted coming-of-age tale. The theme of personal redemption is uplifting, and Rudolph going from outcast to hero is an exhilarating transformation and example for everyone.
Rudolph leading the way in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
Rudolph in mid-flight
"Rudolph" is told simply, with clearly delineated good and evil characters who are easy for children to understand. There is little subtlety, it is just a simple tale, told in blunt fashion. The character of the Abominable Snowman appears to have given some inspiration to the creation of later animated characters in films such as "Shrek" and "Monsters, Inc."
Santa's sleigh gliding throught he sky in Rudolph the Red-Nosed Reindeer 1964 disneyjuniorblog.blogspot.com
Santa and his sleigh riding above the clouds
The show's popularity speaks for itself. The original book helped inspire the Disney film "Dumbo," which has the same uplifting themes and is also worth a look. Any fan of the genre should see "Rudolph" at least once to appreciate a giant step forward in animation. The complete current version can be viewed below.




2012

 
//PART 2