Norelco Santa Christmas AdThe Norelco Santa Christmas commercial is one of the most successful in advertising history. Animation comes in all sorts of venues, not just films and television shows, and the Norelco Santa ad proves that quality animation can be effective advertising. The Norelco Santa spot is one of the most ubiquitous but little discussed instances of cutting edge animation. Norelco is the American brand name for the electric shavers and other personal care productions of the Philips Domestic Appliances and Personal Care unit of the giant Dutch Philips company. They adopted this name because, back in the 1940s, Philco objected that "Philips" sounded too much like their name. That problem went away many years ago (Philips bought Philco in 1981), but Philips has retained the Norelco trade name in the United States probably in no small measure because of the good will built up via the Norelco Santa Christmas commercial.
Norelco Santa Christmas ad was the only animation that many people saw from day to day. In quality, the Norelco Santa Christmas ad rivalled the Rankin/Bass holiday specials and often aired during them (Rankin/Bass may have had a hand in making the Norelco spots, too). People would get confused as to whether the Norelco Santa Christmas commercial was part of the show, which is every advertiser's dream. In those days, animation on television was primitive, and it almost never was used in commercials, especially those targeted at grown-ups. Quality animation was not what you would expect to see during that commercial break when it was time to go into the kitchen and fix a quick sandwich.